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Football Innovation


M-SParc, Wales’ first dedicated science park, has been unveiled as home of the FAW Innovation Hub, launched at a special event at the Science Park on Thursday the 23rd of November 2023.

The Hub will be the centre for research and development for football innovation in Wales, creating opportunities for businesses and academics from across Wales to tackle some of the challenges that face the game. 

The aim is to innovate in the field and by doing so contribute to the economic prosperity of the country. 

By utilising science and technology to help solve challenges facing the modern game such as VAR, pitch conditions, carbon & energy issues, concussion protocols and emerging fields such as esports, where the very best gamers compete virtually, the partnership aims for Wales to become world-leaders in football innovation. 

The launch profiled a number of innovative M-SParc based companies, who are already working in the Football sector, showcase their projects and their ground-breaking ideas directly to an FAW panel featuring Sophie Howe (Wales’s first ever Future Generations Commissioner), FAW Chief Executive Noel Money, and Welsh football legend Ian Rush.  What better way to kick off the partnership than by starting innovation collaborations from day 0?

“I’m delighted to launch this exciting initiative today and to partner with the Football Association to surface challenges that the games face in Wales and identify the opportunities to develop innovative responses to those challenges here in Wales.”

“Innovation is an essential part of building a fairer, greener and more resilient Wales. This innovation hub partnership between the FAW and M-SParc will be a fantastic opportunity to develop new approaches and solutions to the challenges that are faced by the football world. It will bring the football association together with leading academics and entrepreneurs and will be a crucial part of the FAW’s sustainability journey.”

“We’re really excited to be launching the FAW innovation hub here at M-SParc in Ynys Mon today. At the FAW we have a vision for Wales to be a world leader when it comes to sustainability and we see this as an important step on that journey. As the FAW we have an understanding of the challenges that face football associations and clubs across the world through the work that we do with bodies like UEFA and FIFA. With this innovation hub, we will be able to take those challenges from all over the world and bring them to the brilliant minds here at M-SParc in Ynys Mon, Gogledd Cymru, and work with them to find solutions. We see it as a win win – it will support us on our journey to being a world leader in sustainability and will also bring fantastic opportunities to the entrepreneurs and academics at M-SParc and within its network.”

If you would like to discuss football innovations with us, use this form:

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Tom Burke

Digital Innovation Manager

Tom used to work at the KFC in his hometown of Colwyn Bay before it mysteriously burned down. He then spent several years “on the lam” in East Germany, where he worked as an animator in Berlin. When the wall fell, Tom came home.

He enjoys climbing and hates ice-skating.