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Sustainability in Football

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Recently, our Low Carbon Innovation Manager Debbie welcomed the FAW sustainability team to M-SParc, where they workshopped some innovative ideas for a sustainable future in football.

M-SParc and the Football Association of Wales have developed an innovation hub partnership which will be the centre for research and development for football innovation in Wales, creating opportunities for businesses and academics from across Wales to tackle some of the challenges that face the game.

What does my job as the Low Carbon Innovation Manager have to do with innovation in football, I hear you ask? Great question! I wasn’t sure myself until the sustainability team from FAW came up to M-SParc for a workshop to develop their sustainability strategy!

We held a workshop (with a whiteboard wall!) to map out the potential stakeholders, from grass roots football teams to sponsors to the red wall. We also looked at three key areas the FAW could target in their sustainability strategy and had a lot of fun getting everyone up to suggest different ideas!

Having an informal, open and fun workshop to discuss what can sometimes be a quite serious and difficult discussion is really important and it helps get everyone thinking of new and innovative ways to tackle sustainability. FAW are now working to develop the strategy further and we’ve already got some great ideas in place for some projects so watch this space!

We really enjoyed the sessions and it was great to be able to have some time away at such a great place to do a bit of thinking and planning. The energy and insight from M-SParc really helped to get us into the right headspace to develop our sustainability strategy.

Helen Antoniazzi, Head of Public Affairs, FAW

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Tom Burke

Digital Innovation Manager

tom@m-sparc.com

Tom used to work at the KFC in his hometown of Colwyn Bay before it mysteriously burned down. He then spent several years “on the lam” in East Germany, where he worked as an animator in Berlin. When the wall fell, Tom came home.

He enjoys climbing and hates ice-skating.