Our Welsh Language Mission Statement:
At M-SParc, the Welsh language is part of who we are, it shapes our community and helps us ignite ambition. By placing the language at the heart of our work, we show that innovation can be powered by both culture and technology.
THE WAY WE COMMUNICATE – IGNITING CONNECTIONS
Our commitment:
At M-SParc, the Welsh language is part of our DNA. We use it naturally, confidently, and proudly in everything we do, from daily conversations to world leading innovations. We see bilingualism as a strength, it helps make our work more creative, more inclusive, and more connected. We value people’s choice to engage with us in Welsh or English, and we will always make the Welsh language a visible, proactive option in the way we work.
How we deliver this day-to-day:
1. Written correspondence
1.1 We welcome written correspondence in Welsh and English. If we receive correspondence in Welsh, we will always reply in Welsh.
1.2 We believe in the active offer, our correspondence will clearly state that we welcome communication in Welsh, and doing so will not lead to delay.
1.3 We actively look for opportunities to bring the Welsh language into everyday communication and engagement by using Welsh greetings and signoffs on all correspondence including when the main content is in English. This means our bilingual culture is visible and that we are authentic in all we do.
1.4 All staff will have bilingual email signatures and out of office messages.
2. Over the telephone
2.1 All callers will be greeted in Welsh, and encouraged to continue in their language of choice. Where a member of staff cannot handle the enquiry confidently in Welsh, callers will be offered the option of transferring to a Welsh speaking colleague.
3. Website and digital platforms
3.1 Our website and digital platforms will be fully bilingual by design, ensuring seamless navigation and user experience in both Welsh and English. A prominent language toggle will be available to ensure visitors are provided with an active offer.
3.2 Any new technology, app, or digital system we develop or commission will be bilingual from the outset, ensuring the Welsh language is designed in, not added on.
4. Social media
4.1 All M-SParc anchor content will be in Welsh and English, with the Welsh usually appearing first.
4.2 We will use Welsh creatively and confidently on our channels, showing that it belongs in everyday, modern, and tech driven conversations.
4.3 When we re-post third party content, our comments will be published bilingually.
4.4 When someone comments on our social media post and we feel we need to reply, we will do so in Welsh and English.
4.5 When someone contacts us directly in Welsh on social media, we will reply in Welsh as we would with any other form of correspondence.
5. Brand and identity
5.1 Our brand is naturally bilingual. From our visual identity, tone of voice, and storytelling it reflects our bilingual culture and ensures the language will always sit at the heart of our brand.
5.2 We will showcase Welsh in a modern, creative way that reflects our role in shaping the future of innovation in Wales and expanding its use in our sector.
6. Publications and promotional material
6.1 All public facing publications, forms, and promotional materials will be available in Welsh and English, with a preference for single bilingual documents set in a ‘tilt and turn’ format or in a way which the Welsh Language is likely to be read first. Where that is not possible, Welsh and English versions will be available at the same time.
6.2 Welsh language publications and collateral will always be clear, natural, and authentic.
7. Media activity
7.1 All press and media releases will be issued bilingually, and we will proactively engage with Welsh and English language media outlets.
7.2 Reactive media statements will be issued in the language of the publication.
7.3 Wherever possible, we will offer Welsh speakers for media interviews, positioning M-SParc as a bilingual thought leader in science, technology, and entrepreneurship.
8. Engagement
8.1 We will make the Welsh language central to how we engage with partners, tenants and communities so that everyone feels welcome and represented.
8.2 When we arrange events, conferences or meetings which are open to the public, we will ensure Welsh is fully included by:
8.3 All written engagement or consultation materials will be produced in Welsh and English.
8.4 We will encourage and support our tenants and partners to embrace Welsh in their own communications, branding, and events, by offering guidance and resources.
8.5 We will deliver workshops, outreach, and STEM engagement opportunities in Welsh, or bilingually, wherever possible, ensuring the next generation sees Welsh as a language of innovation and opportunity.
9. Spaces and Signage
9.1 Our reception will always have a Welsh speaker on hand to ensure visitors receive a warm Welsh welcome, our Welsh speakers and learners will also wear ‘iaith gwaith’ badges to make them easily identifiable.
9.2 All internal and external signage will be bilingual and designed with equal prominence. We will also ensure that our commercial partners adopt this principle in ‘Tanio’.
9.3 Our shared spaces will reflect and celebrate our bilingual culture, making it visible to everyone who visits M-SParc.
THE WAY WE SUPPORT AND DEVELOP COLLEAGUES – IGNITING CONFIDENCE
Our commitment:
At M-SParc, we see bilingualism as a strength helping to spark creativity, build inclusivity, and connect us with our community. We will make space for the Welsh language to thrive by supporting every colleague to develop their language skills and confidence. We will celebrate progress at every level, recognising that every word and every effort makes a difference.
How we deliver this day to day:
10. Recruitment
10.1 Welsh speaking staff are integral to delivering our commitments and ensuring the language is part of daily life at M-SParc.
11. Awareness
11.1 We want every colleague to feel part of our bilingual culture.
12. Training and Development
12.1 We will spark confidence for staff to learn and improve their Welsh and to keep building their skills over time.
13. Support
13.1 We want the quality of our Welsh to reflect the quality of our organisation.
THE WAY WE INFLUENCE OTHERS – IGNITING PASSION
Our commitment:
M-SParc is more than a building – we’re a community and a catalyst. The Welsh language is part of how we shape that community, inspire others in our sector, and lead by example. We believe that using Welsh in science, technology, and entrepreneurship helps to normalise the language in spaces where it hasn’t always been visible, and makes our sector stronger, more inclusive, and more distinctive.
How we deliver this day to day:
14. Supporting Our Tenants
14.1 We will actively encourage our tenants to embrace Welsh in their own work, from branding and signage to digital content and events.
14.2 We will celebrate and showcase tenant companies who use Welsh creatively and authentically, positioning them as role models within our community.
14.3 We will, where appropriate, provide practical support and guidance for tenants who wish to increase their use of the Welsh Language and incorporate the language into their operations in a practical way.
15. Shaping the Sector
15.1 We will use our platform to influence the wider innovation, business support and technology ecosystem in Wales, highlighting that bilingualism is modern, professional and future facing.
15.2 By embedding Welsh into new industries like green energy, creative technology, and digital entrepreneurship, we will help make the language part of tomorrow’s opportunities as well as today’s.
15.3 When we deliver projects, we will ensure activity aligns with the principles of this policy and use those platforms to share our learning and best practice with partners, funders, and networks, ensuring that the Welsh language is seen as an enabler of growth and creativity, not a barrier.
16. Inspiring the Next Generation
16.1 We will continue to deliver STEM engagement, outreach, and mentoring opportunities in Welsh, ensuring young people see the language as a natural part of innovation and discovery.
16.2 We will champion Welsh as a language of ambition, showing future innovators that they don’t need to choose between global opportunity and local identity.
THE WAY WE EMBED THE LANGUAGE – IGNITING IMPACT
Our commitment:
At M-SParc, the Welsh language isn’t an add on, it’s a thread that runs through all our plans, projects, and initiatives. We will make sure that every policy, programme and idea we develop reflects the commitments in this policy, and nothing we deliver will undermine our ambition to see Welsh thrive at the heart of innovation.
How we deliver this day to day:
17. Considering Impact
17.1 Before launching any new project, policy, or way of working, we will ask ourselves a simple question: what does this mean for the Welsh language?
18. Monitoring and Reporting
18.1 We will review our Welsh language activity each year, looking at what we’ve achieved and where we can do more.
18.2 We will listen to feedback from colleagues, tenants, and partners to understand their experiences of our bilingual culture.
18.3 We will share our progress openly, celebrating success and learning from challenges, so that the Welsh language continues to thrive at the heart of our innovative community.
19. Feedback
19.1 We would love to hear when we ignite success, and we want to know when we can do better. Feedback on our use of the Welsh language is part of how we grow and improve. By listening and learning, we can keep building a service that is bilingual, creative, and inclusive at every level.
tom@m-sparc.com
Tom used to work at the KFC in his hometown of Colwyn Bay before it mysteriously burned down. He then spent several years “on the lam” in East Germany, where he worked as an animator in Berlin. When the wall fell, Tom came home.
He enjoys climbing and hates ice-skating.